Welcome to the Phoenix Area Support Site. This area will be dedicated to providing quick access to various materials, reports, documents and other resources to the Phoenix Area Nissan Dealers. If you have any questions or comments, please email me at mark.harris@nissan-usa.com

Mark Harris - LPM

On Monday, September 22nd Nissan will launch the Fall Tire Promotion, “Buy 3 Tires, Get 1 for $1”, this promotion will run October 13th - November 15th. Below is a summary of the program enhancements and features.

Program Enhancements:

• The consumer offer will be expanded to include eligible OEM (original equipment manufacturer), OEA (original equipment alternative) and WIN (winter) tires
• Nissan will support 50% of the dealer net cost of the 4th tire for all brands (excluding Bridgestone/Firestone)
• No need for advisors to enter tire enrollments into a web site this time.

Customer Prospect List - Dealers have the ability to direct mail postcards using:
Nissan-supplied CMM Customer Prospect List

• List Name: Nissan Fall 2008 Tire Advantage Prospect List
• Customer Data Mining Tool (via upload)
• Query Name: Fall Tire Promotion
• Dealer-supplied Customer Prospect List (via upload)
• Tire Advantage Postcard Dealer Prospect Upload Disclaimer

Postcard In-Home Delivery Dates:

• Early Enrollment (orders placed before 10/7)
• In-Home Dates 10/14-10/18
• Late Enrollment (orders placed between 10/7 & 10/10)
• In-Home Dates 10/15-10/22

POP Materials:

• All dealers will receive, the week of Oct. 13th a 24” x 36” full color poster proclaiming:
• The “Buy 3” offer
• Limited time offer urgency
• The Nissan Tire Advantages
• A limited supply of additional posters will be available at $10.50 each including shipping.
• A limited supply of poster frames are available from IMS. The part number is 153245-001 and the cost is $50.
• These special clip-in frames are also available from MDI at 800-228-8925
  

Program Period: August 15 – September 30, 2008

For information about this promotion click the following links.

Prizes valued over $250K include three 2008 350Z Roadsters, Maintenance+Plus Contracts and $50 Gas Cards. Please click on the links below for details.

Click Here for Sweepstakes Service Manager Letter
Click Here for Keep Summer Rolling - Dealer Fact Sheet
Click Here for Dealership RO buck slip

Investing in customer retention efforts within the first year after purchase will pay huge dividends now and especially for the long term.

To assist you with these retention efforts, we are introducing the Defection Report, which has two parts - a Summary Report on your One-to-One and Parts & Service Marketing sites highlighting potential defection counts by month among other stats, and an actionable, up-to-date list (Quick Report) of defecting customers provided on the Customer Data Mining (CDM) tool. You can then target these customers to drive them back to your dealership with CMM postcards.

This is just one of many marketing tools Nissan is providing you to increase your retention and customer pay.

For more information, access the Defection Report Quick Reference Guide.

Program Overview:
A unique multi-fold direct mail piece featuring three rebate offers will be sent to Nissan owners that have gone 12+ months without a dealership service visit.

Rebate Offers:
The consumer may select one, two or all three rebate offers listed below totaling $175. These offers were selected to attract the highest percentage of redemption. The average customer pay repair order during the test program was $295 in parts and labor.

• $50 rebate on the purchase and installation of a Genuine Nissan Battery
• $25 rebate on an oil and Genuine Nissan Oil Filter change
• $50 rebate on the purchase and installation of Genuine Nissan Brake Pads ($50 rebate per axle, may claim up to $100)

Offer timing:
The direct mail piece is scheduled to be in-market on June 1, 2008. The consumer has 60 days to complete their vehicle service by the end date of July 31, 2008.

Click on the link below to read the announcement.
Service Rebate Announcement

With the impending deliveries of the GT-R, Nissan has created a dedicated Help Desk specifically for the GT-R. Its phone number is 866-668-1487.

You can also find this number under the "Phone Numbers" link to the left.