Nissan Southwest Region District 09
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J.D. Power and Associates 2009 Sales Satisfaction Index (SSI) by the numbers...
http://marhar98.100webspace.net/dist09/index.php?entry=entry091209-034215
2009 Sales Satisfaction Index Study.
Here's the numbers:
Automotive Brands, on Average, Are Losing 12 Percent of Buyers to Competitors Due to Poor Customer Treatment.
Industry overall satisfaction averages 836 points on a 1,000-point scale in 2009, up by 11 points from 2008.
Nearly one in four buyers in 2009 reports experienced sales pressure from their selling dealer.
One in five shoppers who leave a dealership without purchasing a vehicle do so because they experienced poor treatment or dealer performance issues such as pricing games, sales pressure tactics or discourteous treatment.
43 percent of the 1 in 5 buyers (mentioned above) ultimately purchased from a different dealer of the same brand, 57 percent decided to purchase from a different brand altogether.
On average, new-vehicle buyers shop at fewer than three dealerships, including the dealership from which they ultimately purchased.
Nearly one-half (49%) of all new-vehicle buyers visit only their selling dealer during the purchase process.
Satisfaction scores among buyers who visited only the selling dealer are considerably higher than those of customers who visited more than one dealer. Customers who havea particularly satisfying experience at the first dealer they visit are less likely to shop other dealers.
The 2009 Sales Satisfaction Index (SSI) Study is based on responses from approximately 48,000 new-vehicle buyers who purchased or leased their new vehicles in May or June 2009.
For more details by manufacturer visit J.D. Powers SSI Ratings by Manufacturer]]>Online Electronic Quick Reference Guide...
http://marhar98.100webspace.net/dist09/index.php?entry=entry091209-032625
As you are aware, starting in 2009 Nissan has included a DVD based Electronic Quick Reference Guide in each owner's manual packet to help the customer learn about their new vehicle.
The delivery process is a great opportunity to allow the customer to view a portion of this DVD while they may be waiting. Unfortunately, there may not be a TV with a DVD player readily available.
Using a computer connected to the internet, point your browser to http://eqrg.hopto.org and select the appropriate model to view.
]]>Field Reorganization Information...
http://marhar98.100webspace.net/dist09/index.php?entry=entry090401-215352
As you know, starting today--April 1st, Nissan starts their new field organization arrangement.
Please click on the following link for an overview of the changes along with a Phonebook with contact information by position.
You may be asked to log into nnanet.com to access the document. ]]>The Cube Accessorizer...
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If you haven't visited this site yet, take a moment to look it over. It is a very cool and informative site for the new Cube.
Click here to view . ]]>Improving the Fixed Right The First Time Scores...
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SIR Vol. 148 - Improving F1 Scores
This SIR release takes a look at the ways in which you and your service department can improve your F1 scores by fixing your customers' problems right - the first time. It examines the vehicle repair process and your customers' expectations, and the various resources you can call on to help you in your repair work. Then it focuses on the importance of respect for your customers and their vehicles, and highlights the extensive opportunities provided by Nissan for training to advance your technical knowledge and skills.
visit www.nnanet.com and click on "Virtual Academy" to take the quick course. ]]>New Service Opportunities List Available...
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The Quarterly NNA Supplied Service Opportunity (SOP) Prospect List (SOP List – November 2008) is currently being updated. The next SOP List (SOP List – February 2009) will be posted on Thursday, February 12, 2009.
Visit http://nnanet.com and click on "Customizable Marketing Materials" to download this new leads list.
]]>Nissan Owner's Resources...
http://marhar98.100webspace.net/dist09/index.php?entry=entry090202-224535
Visit http://www.nissanusa.com/owning/index.html for a host of resources for your Nissan Customer.
Within its pages are Owner's Manuals and Guides, Parts and Accessories, Maintenance Schedules, Warranty Information, Bluetooth information and a bunch more.
This is a great place to send your customers who would like to do a little more research on their vehicle.
Take a look...]]>January 2009 PDC - Month End Extension...
http://marhar98.100webspace.net/dist09/index.php?entry=entry090122-220231
Subject: January 2009 Month-End Sales Extension
The month-end close for January 2009 will include a one-day sales extension of Monday February 2, 2009. The Month End Extension will allow for one additional day of sales to be accrued into the January 2009 totals. Therefore, all orders shipped from NNA PDC’s on Monday February 2, 2009 will be billed on the January 2009 statement.
Should you have any questions regarding this schedule, please contact your servicing PDC. ]]>NADA Survey...
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It's NADA Survey Time again.
The Dealer Attitude Survey is only available online; paper surveys are no longer mailed to you. The unique User ID for your dealership(s) will be e-mailed to the Registered User at the start of the survey, along with instructions on how to access the survey.
If you failed to register prior to the start of the survey, your User ID will be e-mailed within one to two business days after you submit the registration information below.
As always, this information is strictly confidential and will be used by NADA only for contacting you about the surveys.
If you have questions about the registration, please e-mail us at questions@nadasurvey.com. ]]>Happy New Years
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Have a safe and fun New Year's...