On Monday, September 22nd Nissan will launch the Fall Tire Promotion, “Buy 3 Tires, Get 1 for $1”, this promotion will run October 13th - November 15th. Below is a summary of the program enhancements and features.

Program Enhancements:

• The consumer offer will be expanded to include eligible OEM (original equipment manufacturer), OEA (original equipment alternative) and WIN (winter) tires
• Nissan will support 50% of the dealer net cost of the 4th tire for all brands (excluding Bridgestone/Firestone)
• No need for advisors to enter tire enrollments into a web site this time.

Customer Prospect List - Dealers have the ability to direct mail postcards using:
Nissan-supplied CMM Customer Prospect List

• List Name: Nissan Fall 2008 Tire Advantage Prospect List
• Customer Data Mining Tool (via upload)
• Query Name: Fall Tire Promotion
• Dealer-supplied Customer Prospect List (via upload)
• Tire Advantage Postcard Dealer Prospect Upload Disclaimer

Postcard In-Home Delivery Dates:

• Early Enrollment (orders placed before 10/7)
• In-Home Dates 10/14-10/18
• Late Enrollment (orders placed between 10/7 & 10/10)
• In-Home Dates 10/15-10/22

POP Materials:

• All dealers will receive, the week of Oct. 13th a 24” x 36” full color poster proclaiming:
• The “Buy 3” offer
• Limited time offer urgency
• The Nissan Tire Advantages
• A limited supply of additional posters will be available at $10.50 each including shipping.
• A limited supply of poster frames are available from IMS. The part number is 153245-001 and the cost is $50.
• These special clip-in frames are also available from MDI at 800-228-8925
  

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