Welcome to the Phoenix Area Support Site. This area will be dedicated to providing quick access to various materials, reports, documents and other resources to the Phoenix Area Nissan Dealers. If you have any questions or comments, please email me at mark.harris@nissan-usa.com

Mark Harris - LPM

Investing in customer retention efforts within the first year after purchase will pay huge dividends now and especially for the long term.

To assist you with these retention efforts, we are introducing the Defection Report, which has two parts - a Summary Report on your One-to-One and Parts & Service Marketing sites highlighting potential defection counts by month among other stats, and an actionable, up-to-date list (Quick Report) of defecting customers provided on the Customer Data Mining (CDM) tool. You can then target these customers to drive them back to your dealership with CMM postcards.

This is just one of many marketing tools Nissan is providing you to increase your retention and customer pay.

For more information, access the Defection Report Quick Reference Guide.

Program Overview:
A unique multi-fold direct mail piece featuring three rebate offers will be sent to Nissan owners that have gone 12+ months without a dealership service visit.

Rebate Offers:
The consumer may select one, two or all three rebate offers listed below totaling $175. These offers were selected to attract the highest percentage of redemption. The average customer pay repair order during the test program was $295 in parts and labor.

• $50 rebate on the purchase and installation of a Genuine Nissan Battery
• $25 rebate on an oil and Genuine Nissan Oil Filter change
• $50 rebate on the purchase and installation of Genuine Nissan Brake Pads ($50 rebate per axle, may claim up to $100)

Offer timing:
The direct mail piece is scheduled to be in-market on June 1, 2008. The consumer has 60 days to complete their vehicle service by the end date of July 31, 2008.

Click on the link below to read the announcement.
Service Rebate Announcement

With the impending deliveries of the GT-R, Nissan has created a dedicated Help Desk specifically for the GT-R. Its phone number is 866-668-1487.

You can also find this number under the "Phone Numbers" link to the left.

Nissan and the other automotive OEMs have again teamed up to co-sponsor an industry study of service managers across the United States. This study is used to determine industry trends and satisfaction levels with the services and support provided by each of the OEMs.

Your feedback is extremely important and will be shared within our organization in order to enhance the level of service we provide you. The more responses we receive, the stronger the message that is communicated to Nissan and the rest of the industry.

This survey should take around 30 minutes to complete and should be completed by the Service Manager. If you get interrupted or close your browser part way through the survey, you can return at any time and pick up where you left off -- it automatically tracks your progress.

The survey will be available online beginning Monday April 14 at http://www.nissanservicesurvey.com .

Log on:
• Field “OEM”: Nissan
• Field “Dealer Code”: enter your Nissan Dealer Code

As you complete this survey, please keep in mind...
o If you would like your ratings to be anonymous (all verbatim responses will be attributed), you may indicate this at the beginning of the survey.

o If a question does not apply specifically to you and your operations, please leave it blank.

o Consider only events at your current dealership within the past 6 to 12 months.

o Be candid - completing this survey guarantees that your voice will be heard.

o Answer all the questions you can; seek assistance of others in your dealership if necessary.

o Please include comments, as they are important to ensure that Nissan clearly understands your concerns.

Please complete the survey by May 2, 2008. Thank you for your contribution.

All Master Technicians must attend the Technical Skill Update training in order to maintain their current Master Technician Achievement Level (just a reminder, each GTR dealer must have a fully trained Master Technician on staff).

There will be 6 sessions of the Technical Skills Update training held in Phoenix at GateWay Community College. The first 2 sessions are already full, but there are a few seats left for the later classes:

May 13-14 Full
May 15-16 Full
May 20-21 2 seats remaining
May 22-23 7 seats remaining
June 10-11 3 seats remaining
June 12-13 5 seats remaining

I recommend you enroll your technicians right away if you haven’t done so already.

These two day sessions will cover the latest uses of CONSULT III as well as the new technical features of the Rogue and Murano. Dealers have been requesting more training on CONSULT III and this should fit the need.

Below is an excerpt from the cover letter:
REQUIRED TRAINING: Each Nissan Dealership is required to have at least one technician attend Technical Skills Update Training. Also, all Master Technicians are required to attend to maintain their current achievement level. There is no limit to the number of enrollments for each dealership for this class. Lack of attendance by your technicians prevents your service department from offering customer services in accordance with the Nissan Sales and Service Agreement and will necessitate that all warranty repairs on 2008 vehicles be approved by your DPSM. Additionally, you will also no longer be able to feature “Factory Trained Technicians” or similar terminology in any advertising or customer communications. If your technicians remain uncertified and untrained, we will evaluate your ability to perform warranty work as required under the terms of the Sales and Service Agreement.