Welcome to the Phoenix Area Support Site. This area will be dedicated to providing quick access to various materials, reports, documents and other resources to the Phoenix Area Nissan Dealers. If you have any questions or comments, please email me at mark.harris@nissan-usa.com

Mark Harris - LPM

On Monday, September 22nd Nissan will launch the Fall Tire Promotion, “Buy 3 Tires, Get 1 for $1”, this promotion will run October 13th - November 15th. Below is a summary of the program enhancements and features.

Program Enhancements:

• The consumer offer will be expanded to include eligible OEM (original equipment manufacturer), OEA (original equipment alternative) and WIN (winter) tires
• Nissan will support 50% of the dealer net cost of the 4th tire for all brands (excluding Bridgestone/Firestone)
• No need for advisors to enter tire enrollments into a web site this time.

Customer Prospect List - Dealers have the ability to direct mail postcards using:
Nissan-supplied CMM Customer Prospect List

• List Name: Nissan Fall 2008 Tire Advantage Prospect List
• Customer Data Mining Tool (via upload)
• Query Name: Fall Tire Promotion
• Dealer-supplied Customer Prospect List (via upload)
• Tire Advantage Postcard Dealer Prospect Upload Disclaimer

Postcard In-Home Delivery Dates:

• Early Enrollment (orders placed before 10/7)
• In-Home Dates 10/14-10/18
• Late Enrollment (orders placed between 10/7 & 10/10)
• In-Home Dates 10/15-10/22

POP Materials:

• All dealers will receive, the week of Oct. 13th a 24” x 36” full color poster proclaiming:
• The “Buy 3” offer
• Limited time offer urgency
• The Nissan Tire Advantages
• A limited supply of additional posters will be available at $10.50 each including shipping.
• A limited supply of poster frames are available from IMS. The part number is 153245-001 and the cost is $50.
• These special clip-in frames are also available from MDI at 800-228-8925
  

Program Period: August 15 – September 30, 2008

For information about this promotion click the following links.

Prizes valued over $250K include three 2008 350Z Roadsters, Maintenance+Plus Contracts and $50 Gas Cards. Please click on the links below for details.

Click Here for Sweepstakes Service Manager Letter
Click Here for Keep Summer Rolling - Dealer Fact Sheet
Click Here for Dealership RO buck slip

Nissan Dealer Public Relations (NDPR) is a resource provided by Nissan North American Corporate Communications to help dealers increase public awareness of your business through publicity and promotional opportunities.

This site is accessible through NNAnet.com. The link is located under the "Sales and Marketing" heading along the left navigation pane. This site provides a wealth of information and suggestions regarding public relations.

A toolkit is available on the website or accessible by clicking this link; NDPR Toolkit.

You can also contact them at (888) 877-8392 or email at NDPR@edelman.com.

Check it out...

Investing in customer retention efforts within the first year after purchase will pay huge dividends now and especially for the long term.

To assist you with these retention efforts, we are introducing the Defection Report, which has two parts - a Summary Report on your One-to-One and Parts & Service Marketing sites highlighting potential defection counts by month among other stats, and an actionable, up-to-date list (Quick Report) of defecting customers provided on the Customer Data Mining (CDM) tool. You can then target these customers to drive them back to your dealership with CMM postcards.

This is just one of many marketing tools Nissan is providing you to increase your retention and customer pay.

For more information, access the Defection Report Quick Reference Guide.