Investing in customer retention efforts within the first year after purchase will pay huge dividends now and especially for the long term.

To assist you with these retention efforts, we are introducing the Defection Report, which has two parts - a Summary Report on your One-to-One and Parts & Service Marketing sites highlighting potential defection counts by month among other stats, and an actionable, up-to-date list (Quick Report) of defecting customers provided on the Customer Data Mining (CDM) tool. You can then target these customers to drive them back to your dealership with CMM postcards.

This is just one of many marketing tools Nissan is providing you to increase your retention and customer pay.

For more information, access the Defection Report Quick Reference Guide.

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